Stop driving: Grand Rapids NBA G League team unveils new nickname and logo


The Grand Rapids NBA G League team will have a new affiliate next season, and with it a new nickname and logo.

Meet the Grand Rapids Gold – formerly Grand Rapids Drive.

The announcement came more than two months after team officials announced that the franchise would be affiliated with the Denver Nuggets of the NBA. The team, which arrived in Grand Rapids in 2014, was previously affiliated with the Detroit Pistons.

“This new affiliation and the corresponding name change is one of the biggest changes we’ve made as a franchise,” Steve Jbara, president of Grand Rapids Gold said in a statement. “Aligning more with the Denver Nuggets, a team that recently passed the NBA Playoff First Round for the third straight season, further enhances the professional basketball experience here in Grand Rapids, and we couldn’t be. more excited to come back. in the field this fall.

The name Grand Rapids Gold celebrates Colorado’s world-class mining heritage, while the colors incorporated are those used by the Denver Nuggets since 2018. The new primary and secondary logos for gold include a small river in each “R” to honor one of the famous people of Grand Rapids. nicknames, River City. Check it out below:

The Grand Rapids Gold introduced its new logo on July 7, 2021. (Photo courtesy of Grand Rapids Gold)

“We are extremely excited about the new name and logo for Grand Rapid Gold,” said Tim Connelly, president of basketball operations for the Nuggets. “We think the new look aligns well with the Nuggets and Grand Rapids organizations and we’re excited to see him in action on the pitch next season.”


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