Genius secures BAL data partnership to strengthen presence in global basketball


Engineering sports maintained its strategy of global expansion by securing a partnership with the African basketball league (BAL), assuming the responsibilities of official provider of real-time BAL statistics.

Long-time data partner of International Basketball Federation (FIBA) and its 200 member leagues and federations, Genius will leverage its presence in sport through the new agreement to provide BAL with its FIBA ​​LiveStats data collection tool, used to capture advanced statistics from play- by-play from the field each device.

These stats will include the locations of shots, fouls and turnovers, in order to highlight the best players in the league and provide real-time updates for fans after live matches.

The data captured via FIBA ​​LiveStats will support BAL’s new digital ecosystem, playing a role in feeding its website, live broadcasts, media partnerships and dashboard displays across the arena.

“BAL will showcase and develop the most exciting basketball talents from across Africa and we are very proud that our statistical technology is at the heart of this new competition,” said Genius Sports CEO Mark Locke.

“For over 15 years we have worked closely with FIBA ​​to stimulate the development of global basketball and we are delighted to be working alongside BAL to expand the reach and profile of the sport.

Making its debut on May 16 at the Kigali Arena in the capital of Rwanda, BAL is a pan-African partnership between the National Basketball Association (NBA) and FIBA, and will feature 12 teams from across the continent competing in a total of 26 games throughout the month, with the first final scheduled for May 30.

The partnership with the BAL follows Genie ‘ acquisition of Second spectrum – an official analytical partner of the NBA, Major League Soccer (MLS) and English Premier League – earlier this month for $ 200 million.

In April, the firm successfully registered on the New York Stock Exchange, surpassing its targeting valuation of $ 1.5 billion, and then released its first financial results as a publicly traded company, reporting a 30% increase in revenue to 149 million of dollars.


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